Released on: August 6, 2008, 10:38 pm

Press Release Author: Amit Kumar

Industry: Marketing

Press Release Summary: 141 Sercon launches three innovative and indispensable online
tools
to enhance return on brand communication.


Press Release Body: 141 Sercon launches three innovative and indispensable online
tools
to enhance return on brand communication
New Delhi, July 17, 2008: In these difficult times when money is not only in short
supply but the value of money is eroding significantly, measurement of ROI on
marketing budgets gains significant importance. Enter tools - tools that allow for
strategic interventions in the market place, ensuring relevance in spend and a
higher ROI. As a tool, the Pulse Suite provides both breadth and depth of
information for the marketers to gauge and benchmark their product category with
that of related categories, as well as raise awareness of growing trends.
Information provided enables brands to determine product, target market, and
regional opportunities and allows them to set their marketing plans accordingly.
These quality tools equip brand managers with market driven, empirical data-based
insights.

141Sercon, a leading activation brand from the Bates Asia family today unveiled
Asia's first ever bouquet of marketing tools known as the Pulse Suite. These
quality online marketing tools - Market Pulse, Shoppers Pulse and Event Pulse -
operate on easy-to-understand technology. These tools are aimed at helping the
brands to decipher complex consumer behavior and drive communication and consumer
engagement. The Pulse Suite range of tools is effective ammunition in a marketer's
arsenal and comes with the assurance of 'Satisfaction Guaranteed'. With these tools,
marketers are reassured of effective tracking of their marketing budgets which in
turn allows them to maximize ROI.

Market Pulse leverages technology and advanced research methodology to report "last
mile" insights via easy to understand dashboards. It acts as a door opener helping
marketers deliver better value to clients and enables them to receive, select and
evaluate market-measurement information, integrate it and apply it to specific
business issues and situations. Clients can view and analyze information from many
perspectives, such as by specific product categories, by geographic area or by
retail channel.

Market Pulse, is an on-line field marketing tool to help give you a
store/format/region specific, snapshot of your point of sale effectiveness versus
that of the competitors. This tool also generates last mile insights which allow the
brand to focus it's marketing budgets on consumer touch points where they would give
the best results.
Shoppers' Pulse measures the impact of point of sale presence of a brand on the
conversions of prospect to a customer. The tool also helps in generating last mile
insights which allow the brand to focus its marketing budgets where they would get
the best results. Shoppers' Pulse provides brand custodians with many opportunities
and techniques to examine trends and understand the impact of the market forces that
influence consumers\' purchasing decisions.
Event Pulse measures the impact that a strategic promotional event has had on the
audience or participant via a vis their propensity to the brand being promoted. This
tool helps in generating insights which allow the brand to determine the nature of
event related association which has the highest returns in terms of conversion.

Commenting on the launch, Mr. Vijay Singh, Managing Director, 141 Sercon said, "We
are excited to bring Pulse Suite to Asia. These tools can be leveraged to break the
tyranny of conventional and run-of-the-mill rules which influence brand performance
to make them more flexible and consumer friendly. With the launch of Pulse Suite,
141 Sercon has yet again demonstrated its prowess in combining technology with
innovation to study the shifts impacting today's consumer behavior."





Built on the SaaS model (Software as a service), Pulse Suite allows multiple
projects to run at one go without using complex IT infrastructure involving high
costs. It is as simple as logging in and accessing your own e-mail account. One
needs only a four-hour training to understand the tool. It will also enable the
brands to set the parameters and criteria according to their need, as per their
brand and market condition.

About 141Sercon:

141Sercon is one of the leading activation networks in Asia and is part of WPP -
World leaders in marketing communications.

141Sercon conceptualizes and executes effective business events and below-the-line
marketing initiatives to help clients access markets and engage their channels and
customers. 141Sercon currently provides this value offering to more than 70 leading
brands and organizations, across FMCG, Consumer Durable, Services and Information
Technology verticals across Asia. The team at 141Sercon endeavors to understand the
brand's marketing challenges, its environs, its customer behavior and channel
response, and addresses them by using below-the-line marketing techniques, in both
the offline and online formats. The absolute focus on core competencies and
deliverables for the clients has helped 141Sercon become one of the largest
experiential marketing solutions providers across Asia.



Web Site: http://www.pulsesuite.com/index.php

Contact Details: 141Sercon
NH - II, Community Centre,
C-block, Naraina Vihar,
New Delhi - 110028, India.

Phones : +91-11-25776436-40, 25770206-07
Fax : +91-11-25771470